Blog Post #2 - Technological Determinism
The Washington Post brought forth an article written
by Jessica Contrera that revolves around a young girl who is of the age of 13. “13,
right now” is a piece that focuses on what it is like for kids to grow up during
a time where likes and lols are part of one’s daily life. The article at hand illustrates
a girl who is constantly found on her phone, whether it’s on her drive home,
during dinner, or at school. Contrera demonstrates a world where 13 year olds
focus on the amount of likes they get on their Instagram photos and making sure
they put forth photos that demonstrate their ‘best’ life. When reading this article,
it becomes clear that these individuals become anxious over what they decide to
share with their friends. Not only that but anxiety is created when they are
not able to constantly be with their phones. The kind of anxieties that are
provoked from the constant pressure of being ‘good’ enough and looking ‘good’
enough are endless. The constant struggle to make sure that the individuals
online presence is perfect created strain and anxiousness. For Katherine to “want
to get better at her phone. To be one of the girls who knows what to post, how
to caption it, when to like, what to comment” continuously induces anxiety.
The theory that I have chosen to connect to the
article is technological determinism. In his second chapter, Baym expresses
that “technology is conceptualized as an external gent that acts upon and
changes society” (Baym, 27). Essentially, Baym explains that technology guides individuals
action and changes the way to society runs. As we see in the article, Katherine’s
actions and feelings change depending on what she is doing. With a cellphone, social
media is always within her reach meaning that anxieties are continuously factored
into her life. Katherine is of the generation that has grown up with technology
and social media, thus her actions are dependent on the devices in her life.
Katherine Pommerening constantly wants to be better with her phone because the
more technology develops, the more advanced individuals must be. Technological
determinism brings forth the idea that when a new technology is developed,
societies actions change. With the creation of a cellphone and the connection
to social media that it provides, values that Katherine has changes. Katherine’s
values are to have a specific amount of life on her photos, while making sure
that she puts forth the best version of herself. If this is not achieved,
anxieties begin to appear. Her obsession with making sure that she has a
perfect social media presence comes from technological determinism. Baym
expresses that social media choice is also a form of technological determinism that
have direct consequences on an individual (Baym, 29). With this in mind, it
seems to me that anxieties that arise from managing one’s social media accounts
are a direct consequence of technological determinism. Technological determinism
is a way of bringing forth new and upcoming technologies that impact one’s
life. As Baym explains it, “a technology enters a society from outside and ‘impacts’
social life’ (Baym, 29).
Baym, N. K. (2015). Making
new media make sense. In Personal connections
in the digital age: Digital media and society series (2nd ed., pp. 44-51). Cambridge, UK: Polity
Press.
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